Many of Londons 'key workers' can barely afford to live there. They earn too much to live in social housing and not enough to purchase their own property. Company looks to enable people in London on low to modest incomes to purchase a home of their own that is truly affordable.
They do this by building stylish homes that are sold at around 20% less than the market rate. Pocket is not a charity or a housing association. It is a private company working closely with local councils and the public and private sector to develop urban sites.